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Call it integration. Call it convergence. Call it simply the next step in the evolution of the communications industry.

But the telecommunications industry is feeling the effect of new trends and new technologies - both the new possibilities that they create and the challenges they present.

At the center of it all is the issue of data management.

How well you manage your data determines how efficient you can be, how flexible you can be, how nimbly you can create and offer new services, and how effectively you can mine customer information for added insight

MySQL, the world’s leading open-source database, provides the solutions you need in order to thrive in the changing communications industry.

MySQL Server is the world’s most popular open-source database as well as the database of choice for the most innovative properties on the Web, including Facebook, Google, Yahoo!, YouTube, and Wikipedia.

MySQL Cluster Carrier Grade Edition is the database of choice in the network domain, powering real-time subscriber and service delivery solutions for the likes of Alcatel-Lucent, Cisco, Ericsson and UTStarcom. Its five 9s availability and high-performance clustering support network databases with real-time performance requirements

No other database company can provide the insight and experience to marry the innovation and speed of the Web with the proven capabilities of the carrier network. And the fact that MySQL can do this with open-source technology means that you can reduce costs while you improve services and deliver them to market faster.

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